- 22 stores, over 300 parking spaces
- 2 EV charging stations
- Family Days with games and prizes on September 26 and 27
Sofia, September 24, 2026 – Today, Estrea Park opened its doors in the “Hadzhi Dimitar” district, a retail park with a friendly, green, aesthetically pleasing environment offering every convenience for shoppers. On September 26 and 27, Family Days with games and prizes will take place at the complex.
The retail park opens its door with 100% retail spaces let.
Green, Fast, Convenient
Built with care for the environment, Estrea Park is located at 7A Rezbarska Street offers 22 stores and over 300 landscaped parking spaces, tall trees in designated green zones, EV charging stations and bicycle racks.
Estrea Park Hadzhi Dimitar features a spacious food court with terrace on the 1st floor, offering a variety of dining options and a coffee shop. The space provides a pleasant setting to spend time with family and friends.
Lidl, the largest fast-moving consume r goods retailer in Bulgaria, is a key tenant at Estrea Park. In addition, the project’s location right next to a Kaufland supermarket gives visitors an even wider choice of products and conveniences for their everyday needs.
“We are excited to open the first retail park under the Estrea Park brand. For us, this is a landmark moment – proof that our vision of convenient, well-maintained spaces at the heart of residential neighborhoods works. Estrea Park Hadzhi will become the new “square” of the district – a place for shopping, dining and socializing”, said Tanya Koseva–Boshova, Managing Partner at Park Lane Developments.
Tomas Cifra, Managing Director of Mitiska REIM for Romania, Czech Republic, Slovakia and Bulgaria, added – “Estrea Park is a convenient, modern and sustainable retail park which will become a new go-to shopping destination for Hadzhi Dimitar and the surrounding area.”
According to a GfK Bulgaria survey, over 243,000 people across more than 107,000 households live within a 10-minute drive of the park. Estrea Park is designed for certification under the BREEAM In-Use standard with an “Excellent” rating.
Estrea Park Hadzhi Dimitar is the first joint project between the Bulgarian company Park Lane Developments (part of AG Capital group), the Belgian fund manager Mitiska REIM – a leading European investor specialized in retail real estate – and the European Bank for Reconstruction and Development (EBRD). The fund is the first international investor in the Bulgarian retail park market.
Construction of Estrea Park Hadzhi Dimitar began in mid-2025. The project was designed by architectural studio Planning, while VIArchitects completed the food court interior and the façade details. General contractor of the project is Cordeel Bulgaria.
Champions of Shopping and Pleasant Encounters
Visitors will be able to shop at 22 stores offering a wide variety of goods and services, including clothing and accessories, footwear, home goods, major and small appliances, drugstore products, a pet store, a pharmacy, a fitness club, a dining area and more. Here’s who they are:
The largest fast-moving consumer goods retailer in Bulgaria – supermarket Lidl, is a key tenant at Estrea Park, with an investment value of nearly EUR 2.5 million in the new store. The spacious store combines a modern interior with extremely easy navigation through intuitively arranged themed zones, self-checkout tills and sustainable solutions for fast and convenient shopping.
Andrews/, continues its 35-year history in gentlemen’s style.
BENU Pharmacy opened its 52nd location at Estrea Park, offering over 200 exclusive products and the Click&Collect service.
Burger King offers its familiar menu of flame-grilled burgers, including the iconic Whopper®.
CCC – a selection for the whole family, from the latest trends to favorite children’s characters.
DM Drogerie Markt offers visitors over 16,000 drugstore products, including more than 30 private-label brands.
Eldrive expands the country’s largest charging network with 2 EV charging stations.
Hometex Interiors will celebrate the opening of its new factory by gifting a lightweight duvet to the first 30 customers who make a purchase of at least EUR 50.
Sports enthusiasts will definitely want to visit the 14th store in Bulgaria from the renowned global chain INTERSPORT.
KFC is opening its 34th restaurant at Estrea Park; its history in Bulgaria began on July 27, 1994, in Sofia.
Komsed continues its story since 1989 and opens its first store in a retail park.
McDonald’s at Estrea Park was built according to the Essential Ingredients interior concept, with a dedicated outdoor dining terrace.
Pause Jeans, a brand founded in 1999, offers its familiar collections made from high-quality Italian fabrics.
One of Europe’s leading clothing and homeware retailers, Pepco, chose Estrea Park for the opening of its milestone store No. 200.
Petmall celebrates its 10th anniversary this year, and the new location at Estrea Park is part of the brand’s network expansion.
For great vibes and delicious food, Bulgarian brand Pizza Lab opened its 25th location right here at Estrea Park.
Sinsay at Estrea Park Hadzhi Dimitar is the 151st store in Bulgaria from the LPP group of brands.
TEDi and their fun bear mascot join Estrea Park with a wide selection of goods at affordable prices.
Titanium Fitness brings to Estrea Park a combination of modern design and leading fitness industry technology.
The new retail park also features VIDI Optics, launching a large-scale eye health campaign with free eye tests and discounts of up to 50%.
WAYS is a Bulgarian brand offering specialty coffee at Estrea Park, specially selected by DABOV, in a format suited to modern everyday life.
ZORA opens a 1,145 sq.m store at Estrea Park with a wide selection of major appliances, TVs and smartphones, marking the company’s special 35th anniversary.